Episode 12

This special episode features conversations with two authors from the world of big ideas: TV executive David Goldhill and law professor Tim Wu.

A family tragedy propelled Goldhill into an exhaustive analysis — and eventual indictment — of America’s health care system. Listen and learn why the system of incentives in U.S. health care needs a new prescription, and what commonly held myths could be accelerating the system’s downward spiral.

Wu’s latest book traces the evolution of advertising from the penny press of the 1830s to today’s BuzzFeed. Learn why today’s quest for clicks raises questions for consumers about the ultimate cost of “free.”

David Goldhill is president and CEO of the Game Show Network. He is the author of Catastrophic Care: How American Health Care Killed My Father — and How We Can Fix It.

Tim Wu is a law professor at Columbia University and formerly served as a senior advisor to the U.S. Federal Trade Commission. His latest book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.

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